The development and adoption stage of mobile payments is still relatively new, and it's anyone's game for companies putting effort into the market, according to a new Harris Poll.
At least four in five smartphone owners in the US are familiar with some type of mobile payment offering - and one in three have embraced a solution. Apple Pay has driven interest, nurturing a booming ecosystem being utilized by banks, retailers, and a growing number of iPhone owners.
"Consumers are clearly ready for mobile payments," said Kathryn Koegel, chief of insights and communications at Steampunkt Collaborative, in a statement published by USA Today. "People are using their phones to conduct research, get discounts and deals, compare prices, find elusive items and navigate around stores. We are only a short step away from completing that circle by finishing the actual transaction with a mobile wallet."
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