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Study: Gamers buy PlayStation 4 for graphics, Xbox One for brand

New study finds gamers choose Wii U for fun, PlayStation 4 for graphics, and Xbox One for the brand.

Published Thu, Feb 26 2015 3:35 PM CST   |   Updated Tue, Nov 3 2020 12:09 PM CST

Console gamers chose the Sony PlayStation 4 for "better resolution," the Microsoft Xbox One for the "brand," and Nintendo Wii because of the console's "fun factor," according to a report from Nielsen. Processing speed was the only similar response between Xbox One and PS4 gamers, with

Study: Gamers buy PlayStation 4 for graphics, Xbox One for brand | TweakTown.com

In addition, nine out of 10 survey respondents said they owned previous generation consoles - 86 percent of Wii U owners have owned a Wii and 76 percent of Xbox One owners had an Xbox 360. The 2014 holiday shopping season helped gamers upgrade their hardware from the Nintendo Wii, Xbox 360 and PS3, as they transitioned to newer game platforms.

Both PC and console gamers can be thankful for increasingly sophisticated hardware - and more visually appealing game titles - as the gaming industry continues to evolve.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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