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Report: Joint Apple-Samsung tablet market share drops below 50%

Samsung and Apple no longer control majority of tablet market, as joint share drops to 43 percent.

Published Wed, Feb 25 2015 12:09 PM CST   |   Updated Tue, Nov 3 2020 12:09 PM CST

Apple and Samsung, the No. 1 and No. 2 tablet manufacturers, saw their joint market share drop 8 percent year-over-year - with the companies now accounting for 43 percent of the tablet market, according to Strategy Analytics.

Report: Joint Apple-Samsung tablet market share drops below 50% | TweakTown.com

Apple ended 2014 with 26 percent control, ahead of Samsung (17.1 percent), Lenovo (4.7 percent), ASUS (4.5 percent), Amazon (3.1 percent), and others. However, the tablet market is slowing down, with shipment volume growth slowing 6.6 percent in 2014 - and growth will continue to slow down, as Lenovo and other vendors continue to pressure Apple and Samsung.

"As the tablet market matures, it is also fragmenting further on price tiers and use case," said Eric Smith, Senior Analyst of Tablet & Touchscreen Strategies at Strategy Analytics. "Vendors producing Windows OS tablets may have an opening to more aggressively target the enterprise with the launch of Windows 10 later this year, as CIOs value the control and familiarity that Windows could bring to a landscape largely ruled by the bring-your-own-device trend."

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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