Volvo plans to have 100 production ready autonomous vehicles ready to hit the road within the next couple of years, trying to beat Tesla, Google, and BMW to the punch. The company expects the pilot program, which will focus on drivers in Gothenburg, will be able to handle highway driving, local traffic, and potential emergencies.
The "Drive Me" test program will take place on 30 miles of public road, after Volvo fine tunes hardware and software needed to make autonomous driving a reality.
"We are entering uncharted territory in the field of autonomous driving," said Dr. Peter Mertens, senior vice president of Volvo, in a statement published by Business Insider. "Taking the exciting step to a public pilot, with the ambition to enable ordinary people to sit behind the wheel in normal traffic on public roads, has never been done before."
Autonomous vehicles are expected to have a major impact in the auto industry, with numerous public announcements in recent months. Volvo seems willing to remain quieter than rivals, while developing its autonomous technology.