Sony looks to expand business ideas, joining self-driving car market

Sony investing money into self-driving research, hopes to expand business lines.

Published Mon, Feb 16 2015 4:04 PM CST   |   Updated Tue, Nov 3 2020 12:10 PM CST

Japanese electronics company Sony has invested more than $800,000 in ZMP, a Japanese startup company developing robotic cars, according to a report published by the Financial Times. ZMP will use the cash funds - and Sony's knowledge of image sensors - to help create autonomous vehicle solutions.

Sony looks to expand business ideas, joining self-driving car market | TweakTown.com

Sony has just a small share in automotive sensors, but hopes to use its CMOS sensor experience in smartphones and cameras to begin accelerating in the expanding market.

It will still take years of research, but self-driving vehicles are expected to become more commonplace by 2020 - and Sony wants to position itself as an industry leader when that time comes. Sony has found success with its PlayStation gaming unit, but has struggled declining revenue companywide, as other units lose steam to Korean and Chinese competitors.

Automakers are receiving a strong boost from tech companies, with Sony joining the likes of Google, Apple, and others interested in autonomous vehicle research.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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