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Pebble: Software, apps the key to consumer wearable growth

For wearables to advance, software and apps are vital, according to Pebble CEO

Michael Hatamoto | Feb 11, 2015 at 02:15 pm CST (0 mins, 48 secs reading time)

Wearable hardware continues a rapid evolution, and now requires better software able to make use of the data, according to Pebble.

Pebble: Software, apps the key to consumer wearable growth |

"The hardware is out there," said Eric Migicovsky, CEO of Pebble Technology, in a statement published by the Silicon Valley Business Journal. "It works; it's durable and long-lasting. The conversation can now shift from just being hardware to being, 'What am I going to do with this? How does communication change? How can I accomplish things during my day?'"

Migicovsky's company has focused on developing hardware for the past seven years, but there is now more focus on software development. Sixty of the team's 130-employee workforce is now made up of software engineers, he said.

Supporters of the wearable industry want to see software developers create apps that help wearers better control the large volume of data collected. Pebble faces pressure from Samsung, Motorola and other hardware companies, and the Apple Watch will be released later this year.

Last updated: Apr 6, 2020 at 08:45 pm CDT

Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog,, while he looks to remain busy in the tech world.

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