Pebble has sold more than 1 million smartwatches since launch, with the milestone reached on December 31, as the company's price cuts apparently helped do the trick. The Pebble smartwatch saw a price reduction down to $99, while the Steel model received a price cut down to $199 in September - and consumers were more willing to splurge.
To help build on its success, Pebble will release a new software platform and additional smartwatch products to compete with growing competition. Specifically, the company has a new software framework that it hopes will appeal to consumers and app designers:
"We've found a new framework to use as an interaction model on the watch," said Eric Migicovsky, CEO of Pebble, in a statement to The Verge. "It doesn't look like what we have today, and it doesn't look like what's on your smartphone."
As the industry anxiously awaits the release of the Apple Watch, smartwatch manufacturers will need to step up their development and marketing campaigns. In addition to Pebble - and Apple's looming smartwatch launch - Samsung, LG, ASUS, Microsoft, Motorola, Sony, and other manufacturers have jumped into the suddenly crowded market.