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Pebble tops 1 million smartwatches sold, plans hardware changes

The Pebble smartwatch has topped 1 million units sold, but Apple Watch, other competitors arriving later in 2015.

Published Mon, Feb 2 2015 4:10 PM CST   |   Updated Tue, Nov 3 2020 12:10 PM CST

Pebble has sold more than 1 million smartwatches since launch, with the milestone reached on December 31, as the company's price cuts apparently helped do the trick. The Pebble smartwatch saw a price reduction down to $99, while the Steel model received a price cut down to $199 in September - and consumers were more willing to splurge.

Pebble tops 1 million smartwatches sold, plans hardware changes | TweakTown.com

To help build on its success, Pebble will release a new software platform and additional smartwatch products to compete with growing competition. Specifically, the company has a new software framework that it hopes will appeal to consumers and app designers:

"We've found a new framework to use as an interaction model on the watch," said Eric Migicovsky, CEO of Pebble, in a statement to The Verge. "It doesn't look like what we have today, and it doesn't look like what's on your smartphone."

As the industry anxiously awaits the release of the Apple Watch, smartwatch manufacturers will need to step up their development and marketing campaigns. In addition to Pebble - and Apple's looming smartwatch launch - Samsung, LG, ASUS, Microsoft, Motorola, Sony, and other manufacturers have jumped into the suddenly crowded market.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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