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Report: Mobile shopping amounted to more than 25% of online sales

Stores are finding new ways to get consumers to purchase items when they are using their smartphones and tablets

Michael Hatamoto | Jan 30, 2015 at 09:13 pm CST (0 mins, 46 secs reading time)

Mobile payments at checkout in retail stores has a lot of work left before going mainstream, but mobile is becoming increasingly popular among online transactions. More than a quarter of online global payments were made via smartphones, tablets and other mobile devices during Q4 2014, according to a report from Adyen.

Report: Mobile shopping amounted to more than 25% of online sales | TweakTown.com

The 25.8 percent figure is an 11 percent increase over Q3 2014, and retailers are finding new techniques to turn mobile users into paying customers.

"Across all industries including retail, gaming, ticketing, and of course digital goods, we see the emergence of successful businesses offering a mobile-only experience," said Roelant Prins, chief commercial officer of Adyen. "For many companies, mobile is now the primary sales channel, rather than simply a key sales channel, aided by the accelerated growth of mobile payments globally in the last quarter of 2014."

The Apple iPad had the most mobile online shoppers, accounting for 34 percent, while the iPhone trails closely behind with 32.3 percent.

Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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