NPD: Time spent playing mobile games increased 57% from 2012

Mobile gaming is booming, as gamers are spending even more time playing titles on their smartphones and tablets.

Published Thu, Jan 29 2015 9:15 AM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Mobile gamers are spending a lot of time playing their favorite games, with more than two hours played per day in 2014, according to The NPD Group. The latest figures note a dramatic 57 percent increase, as consumers are even more comfortable using their smartphones and tablets.

NPD: Time spent playing mobile games increased 57% from 2012 | TweakTown.com

Not surprisingly, kids are helping drive revenue, with kids from 2 up to 12 years of age spending the most amount of time gaming over other activities, according to the report.

"Continued mobile growth will stem from existing customers paying more to play, especially in the free-to-play portion of the market," said Liam Callahan, industry analyst at The NPD Group, in a statement. "A positive sign of consumer behavior trending this way is the fact that more than twice the number of app gamers reported making an in-game purchase than they did when we conducted this study two years ago."

Just one-in-five gamers play mobile video games only, with the remaining portion using PCs and game consoles to continue playing - as the gaming industry appears to have much to be thankful for while looking ahead to the rest of 2015.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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