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Travel giant Expedia acquires Travelocity for $280 million in cash

Expedia acquires Travelocity for a cool $280 million in cash

Anthony Garreffa | Jan 25, 2015 at 7:37 pm CST (0 mins, 51 secs time to read)

Online travel giant Expedia has just acquired online travel site Travelocity for $280 million in cash. A filing over at the SEC has confirmed the mammoth deal.

Travel giant Expedia acquires Travelocity for $280 million in cash | TweakTown.com

Expedia purchased Travelocity from its parent company, Sabre Holdings, where it will likely keep its rival Priceline at a better distance, and turn the Travelocity brand into something even better. Expedia's CEO and President, Dara Khosrowshahi, said that Travelocity's strong brand recognition was one of the big selling points for the company. With over 20 million travellers using Travelocity each month, you could see why, too.

The companies were already working together within a strategic marketing agreement that put together "Travelocity's strong brand" with Expedia's "best-in-class booking platform, supply base, and customer service" according to Khosrowshahi. 50% of Travelocity's revenue was coming in from Expedia, thanks to the latter company running its back-end services, according to reported numbers. Before the acquisition of Travelocity, Expedia is worth $10.8 billion, but it should gain a fair chunk of marketshare post acquisition, which will only bolster those numbers even more.

Last updated: Apr 6, 2020 at 08:46 pm CDT

NEWS SOURCE:techspot.com
Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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