Starbucks continues its mobile dominance, racking up 7 million smartphone purchases per week, and mobile payments now account for 16 percent of total transactions, the company confirmed earlier this week. Starbucks has heavily promoted its My Starbucks Rewards program, with the loyalty program offering discounts and free perks to frequent customers.
Furthermore, Starbucks hopes app-based ordering will cut order lines down, helping both mobile and non-mobile users.
There is a growing number of mobile users browsing a store's website or app, but they still tend to rely on cash and debit or credit cards when making a purchase. Somehow, Starbucks has found a way to convert many store customers into mobile shoppers - and continues to build momentum.
The mobile payment landscape remains uncertain, with numerous companies trying to get involved while providing multiple types of infrastructure. Until a clear front runner is available, such as Apple Pay and one for non-iPhone owners, mobile payments will likely remain a confusing market.