NBC will stream a live feed of the Super Bowl for free as part of its Super Stream Sunday promotion, including pre- and post-game programs, the halftime show, and a midseason launch of "The Blacklist." Super Bowl Sunday on February 1 features the New England Patriots facing off against the Seattle Seahawks.
In total, US viewers will be able to watch 11 continuous hours of online video for free, and no cable or satellite subscription is necessary. As many viewers begin to transition from traditional TV programs towards online video, this is an ideal promotional effort by NBC.
"It's just a great means to promote TV Everywhere and our products," said Rick Cordella, SVP and GM of digital media at NBC Sports Group, in a statement to Reuters. "With the Super Bowl, we will have maximum eyeballs on it."