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Report: 85% of US consumers don't want to buy a fitness tracker

New report finds majority of US consumers have no interest in purchasing fitness tracker, as manufacturers continue to push out products
By: Michael Hatamoto | Wearable Computing News | Posted: Jan 10, 2015 11:04 pm

The wearable industry is expected to see strong growth in the years to come, but it looks like manufacturers need to revamp their sales and marketing campaign to sell fitness trackers. Eighty-five percent of consumers said they didn't want to purchase a fitness tracker, according to a report from Baird's William Power.




"Fitness trackers are becoming mainstream products, with one company noting that their marketing is now less about education and introduction and more about helping customers choose the right device in its portfolio," said Katy Huberty, managing director of Morgan Stanley, during CES.


Manufacturers will continue to crank out a number of different wearables, and fitness trackers will continue to be made, with prices dropping as features increase.


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