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Wearables market appealing to manufacturers, consumers uncertain

The wearables market will continue to advance in 2015, as manufacturers look to create functioning, yet more visually appealing products.

Published Sun, Jan 4 2015 12:22 PM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

The wearable market is showing signs of maturation as companies look to pack additional hardware into devices that can be paired to smartphones and tablets. Expect a higher demand for high fashion wearable devices, with increased focus on dropping prices in the interest of creating new interest in fashionable products.

Wearables market appealing to manufacturers, consumers uncertain | TweakTown.com

The looming release of the Apple Watch later this year is expected to create new interest in wearables, and remains one of the most highly anticipated devices of 2015.

"There will be a greater pull for highly functioning - yet aesthetically beautiful - wearables that enable a deeper connection to ourselves, our environment, and each other," said Ariel Garten, co-founder and CEO of brain sensing headband company InteraXon, in a press statement. "Well-designed brain sensors will markedly disrupt the field of wearable technology by democratizing access to inner workings of the brain and behavior, allowing people to do more with their mind than they ever thought possible."

Developers are working to create better mobile apps designed for wearables and to sync these products to consumer smartphones.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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