'The Interview' could spark online movie release effort in Hollywood

Sony Pictures didn't want to release "The Interview," but bowed under pressure - and could have helped usher in change in the movie industry.

| Jan 4, 2015 at 2:05 am CST

Sony Pictures received a lot of public criticism, from the Obama Administration and the public, for its decision to pull "The Interview" from theaters ahead of its Christmas release. The company decided to push ahead and release the movie in a smaller number of theaters, while heavily pushing online rentals and sales.

'The Interview' could spark online movie release effort in Hollywood | TweakTown.com

There are now questions as to whether movie studios should begin offering movies directly to the Internet from day one - while also screening movies in theaters. It's not going to be an overnight change, as movie theaters still help produce increased revenue per viewer than online rentals or sales, industry figures indicate. However, this could help spur interest in movies from viewers that otherwise wouldn't go through the trouble of seeing a movie in theater.

"The floodgates are now open for digital distribution," said Roger Kay, technology analyst and founder of Endpoint Technologies Associates, in a statement published by the San Francisco Chronicle. "Yes, these were special circumstances, but they allowed the world to see there's no reason not to stream on day one. I think it will change movie distribution ever."

Last updated: Jun 16, 2020 at 04:29 pm CDT

NEWS SOURCES:sfgate.com, img.qz.com

ABOUT THE AUTHOR -

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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