Sony is preparing to release the PlayStation 4 in China, jumping into a fresh market that Microsoft has enjoyed to itself with the Xbox One game console. To prepare to be competitive when the additional competition arrives, Microsoft will offer an $80 price cut to ensure gamers remain interested in its console.
The Xbox One without Kinect launched in China for $600 and $694 with a Kinect unit. However, after the price drop, the unit will cost $517 without the Kinect and $614 with a Kinect. It will be curious to see if the price drop will be enough, as the PS4 will cost $468 immediately when it launches.
"As with many global products, specific pricing, promotions and offers vary by market," a Microsoft spokesperson told GameSpot regarding the price drop. "In China, Xbox is running a special promotion that began on Nov. 11, 2014."