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BlackBerry launches Classic, going back to smartphone maker's roots

BlackBerry launches Classic smartphone, as the company hopes to woo consumers lost to Google Android and Apple iOS devices
By: Michael Hatamoto | Mobile Devices, Tablets & Phones News | Posted: Dec 17, 2014 10:20 pm

BlackBerry has publicly launched its Classic smartphone, the company's latest effort to appeal to consumers that have been lost to Google Android-powered smartphones and the Apple iPhone. Classic should be somewhat nostalgic for consumers, as its physical design resembles something close to the Bold and Curve smartphones.




The device is powered by BlackBerry 10, utilizes a physical QWERTY keyboard, dual-core Qualcomm processor, 16GB storage, 8-megapixel rear-camera and 2-megapixel front camera, and 3.5-inch display. AT&T and Verizon Wireless plan to offer Classic in the United States - an unlocked version of the phone is available for $449.


"The conversation about BlackBerry has changed in the last year," said John Chen, BlackBerry CEO, during a launch event at Cipriani restaurant in Manhattan. "We are here to stay, there is no question about that. Now we have to engineer our growth."


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