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Volvo cuts back on auto shows, shifts focus to generating online sales

Auto maker Volvo will cut back on auto shows, as it shifts focus to help drum up sales online
By: Michael Hatamoto | Business, Financial & Legal News | Posted: Dec 15, 2014 9:39 pm

Volvo is shaking up its sales and marketing strategies in 2015, and will turn attention away from glitzy auto shows, so will begin selling vehicles online. The company hopes increased spending on digital advertising will help it increase Web sales of its vehicles. Volvo is undergoing a "massive" effort to revamp its social media offering and main website to begin boosting Web sales.




"We have been doing what is expected in the car industry so far, and we're going to do things that are unexpected," said Alain Visser, Volvo marketing and sales head, in a statement to Bloomberg. The company wants to "stand out and challenge things," in its effort to promote new vehicles.


Volvo will attend one auto show in North America, one in Europe and one in Asia, instead of trying to spread itself thin by attending dozens - if not hundreds - of shows.


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