Tablet ownership fastest growing connected device, NPD Group says

The tablet market is booming and the mobile product leads all connected devices, according to NPD.

Published Wed, Dec 10 2014 7:33 AM CST   |   Updated Tue, Jun 16 2020 4:29 PM CDT

Even though the tablet market is extremely saturated right now, ownership among US consumers is increasing further, leading the connected device market in sales, according to The NPD Group. There were 109 million tablets in use as of Q3 in 2014, a 35 million unit increase year-over-year.

Tablet ownership fastest growing connected device, NPD Group says |

"Now that the tablet market is unmistakably past the early adopter stage we are able to gain visibility into what the user base is still doing with their devices, and in this case it's often video focused activities," said John Buffone, NPD Group Connected Intelligence Executive Director.

There is increased interest in using tablets to watch online videos, record, upload and post videos, and utilize video calling - and that is something content providers will take advantage of in the future.

Consumers have a wide selection of different tablets to choose from, with prices decreasing - and tablet sales should enjoy a strong sales increase to finish 2014.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog,, while he looks to remain busy in the tech world.

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