Even though the tablet market is extremely saturated right now, ownership among US consumers is increasing further, leading the connected device market in sales, according to The NPD Group. There were 109 million tablets in use as of Q3 in 2014, a 35 million unit increase year-over-year.
"Now that the tablet market is unmistakably past the early adopter stage we are able to gain visibility into what the user base is still doing with their devices, and in this case it's often video focused activities," said John Buffone, NPD Group Connected Intelligence Executive Director.
There is increased interest in using tablets to watch online videos, record, upload and post videos, and utilize video calling - and that is something content providers will take advantage of in the future.
Consumers have a wide selection of different tablets to choose from, with prices decreasing - and tablet sales should enjoy a strong sales increase to finish 2014.