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US consumers embracing wearable tech, while Europeans shrug

The sky is the limit for wearable technology, though it appears European interest is cooling as US interest is just getting started
By: Michael Hatamoto | Wearable Computing News | Posted: Dec 10, 2014 10:14 am

It appears 2015 could be a breakout year for wearable technology in the United States, as consumers are increasingly interested in purchasing - and wearing - different devices, according to the Forrester Research analyst group. The Apple Watch is expected to have at least 10 million users in 2015, and the overall wearable market should triple.




During the survey, 45 percent of Americans have shown interest in wearables, while only 32 percent of Europeans believe they will purchase a wearable device.


"The wearable market will take off as brands, retailers, sports stadiums, healthcare companies, and others develop new business models to take advantage of wearables," said JP Gownder, Forrester Research analyst and the report's author, noted.


The consumer market will receive a large portion of attention, but wearable manufacturers are expected to make a strong push into the enterprise. A growing number of businesses want to deploy wearables to their employees, able to hopefully streamline worker efficiency.


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