HBO reportedly will push its standalone video service live in April, just in time for the Game of Thrones season premiere, according to unconfirmed reports. It would be great timing for HBO, as Game of Thrones averages 18.4 million viewers per episode, and could attract users to the service.
HBO has remained silent about the report, but the memo was issued by Mark Thomas, HBO SVP of technology program management, along with Drew Angeloff, HBO SVP of digital products.
HBO and other broadcasters want to embrace streaming video - utilizing standalone Internet-based services - as a way to attract customers interested in cord cutting. There has been some resistance to the effort, especially from cable and satellite providers, but premium subscription companies must adjust based on changing customer demands.