Google doesn't want its popular YouTube talent to leave its video sharing website, so it is reportedly offering these stars big bonuses for staying with the company.
Big YouTube stars and video producers are reportedly being offered bigger payments, as well as additional funding in exchange for signing a multi-year exclusivity deal. This would have the YouTube star signed to the service, where their content must be used on YouTube exclusively, for a very long time, before it can be pushed onto other services.
The Wall Street Journal has reported that YouTube's Global Head of Business has been pushing the company through a "fire drill" in order to keep their most valued talent. YouTube doesn't want its competitors such as Facebook, or others to capture them, as these competitors are apparently offering "incredibly attractive" offers.