Electronic Arts using Snapchat ads to promote Dragon Age: Inquisition

Are you a Snapchat user? You might see the EA Dragon Age: Inquisition advertisements soon!

Published Fri, Nov 28 2014 2:42 PM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Snapchat wants to utilize advertising in its mobile messaging service, and it appears Electronic Arts will use the platform to promote Dragon Age: Inquisition. The ad is a 20-second promotion of the BioWare-released open-world role-playing game that was released on Nov. 18, available for the following platforms: PC, Sony PlayStation 3, PlayStation 4, Microsoft Xbox 360, and Xbox One.

Electronic Arts using Snapchat ads to promote Dragon Age: Inquisition 02 | TweakTown.com
VIEW GALLERY - 2 IMAGES

Although Snapchat wants to rake in advertising dollars, it remains a relatively non-intrusive method where users have to opt-in. "We want to see if we can deliver an experience that's fun and informative, the way ads used to be," Snapchat noted last month.

The video game industry is a multi-billion-dollar revenue machine, and advertising is an important aspect to promote sales and marketing of released - and upcoming - game titles.

NEWS SOURCE:gamespot.com

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

Related Tags

Newsletter Subscription

Latest News

View More News

Latest Reviews

View More Reviews

Latest Articles

View More Articles