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Mobile shopping forces businesses to adapt to changing times

The adoption of smartphones and tablets, which has heavily saturated developed market, has forced businesses to adapt.

Published Thu, Nov 27 2014 10:18 AM CST   |   Updated Tue, Jun 16 2020 4:29 PM CDT

Smartphone and tablet owners have ushered in an era of mobile-centric activity that businesses cannot ignore, in fear of lost business and disengaged customers. Mobile sales have increased 25 percent year-over-year, up to $7.9 billion in 2014, according to the comScore research company, and should only climb higher in the future.

Mobile shopping forces businesses to adapt to changing times | TweakTown.com

"The numbers on how much time people are spending on mobile devices is staggering," said Hyaat Chaudhary, CEO of the Carbon Media Group. "Whether you're a retailer, a brand, or a media company like us, I would say everyone is trying to scramble to figure out a mobile strategy."

Retailers must adapt, ensuring their websites and e-stores are mobile-friendly, or face customers turning to rival stores. Something that is overlooked, however, is that making sure email blasts can be easily viewed and shared on mobile devices.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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