Technology content trusted in North America and globally since 1999
8,394 Reviews & Articles | 64,132 News Posts

Verizon Wireless finding ways to keep its subscribers away from rivals

Verizon Wireless doesn't want rivals to steal away customers, and is finding new ways to do it
By Michael Hatamoto from Nov 27, 2014 @ 12:35 CST

There is fierce competition among the four major US wireless carriers, as Verizon Wireless, AT&T, Sprint, and T-Mobile are all trying to retain customers - while attracting new subscribers - by providing a number of smartphones and plans. However, it looks like Verizon has found a new way to keep subscribers away from T-Mobile, this time adding fine print to its policy change related to early termination fees.




Previously, the Verizon ETF agreement started at $350 and would decrease $10 per month immediately, but now doesn't go into effect until eight months into a two-year contract. The change won't hurt Verizon's financials, and might impact T-Mobile's "Uncarrier" promotion, which helps customers pay for ETFs when switching to the service.


T-Mobile has successfully gained at least 1.5 million net new subscribers over the past five quarters, at the expense of other providers.


Related Tags