Motorola's fun new ad for the Moto X shows off its customizability

Motorola has just pushed through another ad for its second-generation Moto X smartphone, which has some fun with the fact of how customizable the phone is before you order it. Check out the ad below:

The new ad follows a new smartphone buyer, Ben, who is constantly making changes to his Moto X through the Moto Maker online portal before he commits to the final design. On the other side of the ad is his doppelgänger who is running around making the various changes that Ben is making to his phone, making him do some last-minute fixes to the Moto X before shipping it.

The ad is smart, and simple, and shows off how customizable the Moto X is.