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Intel learns painful lessons in the mobile industry, as it looks ahead

Intel didn't react quickly to join the mobile market when smartphones and tablets first began to boom, but is learning as it goes along

Michael Hatamoto | Nov 25, 2014 at 03:51 pm CST (1 min, 16 secs reading time)

Hardware maker Intel wanted to rely on its desktop, laptop and server CPUs, and missed the mobile boat when the smartphone and tablet markets began to soar. The company has managed to get its CPUs in tablets, giving away millions of chips to manufacturers, and will continue to expand its offerings in 2015.

Intel learns painful lessons in the mobile industry, as it looks ahead | TweakTown.com

"All is not well," said Andy Bryant, Intel board chairman, when speaking at the Intel annual investor meeting. "We are aware we're losing logs of money trying to gain presence in the mobility space. I'm not proud of the money we're losing, but I'm not embarrassed by it. This is the price we pay for sitting on the sidelines for a number of years. We're fighting our way back into a market. We will improve this. We will not accept a business to lose billions of dollars. We are getting back in."

Despite dropping growth in the tablet market - as saturation continues to increase - the mobile market will remain a viable goal for hardware manufacturers. Even though Intel has greatly struggled trying to enter the space, profitability in smartphones, tablets, and other devices can be achieved.

However, trying to break into the smartphone market has been extremely difficult for Intel. The Silicon Valley company hopes its Smart or Feature phone with Intel Architecture (SoFIA) platform will be able to compete with Qualcomm and Mediatek in the future. SoFIA included a dual-core Atom Silvermond CPU in the 28nm system-on-chip (SoC) design, and an LTE 4G quad-core version will be available soon.

Last updated: Apr 6, 2020 at 08:48 pm CDT

Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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