BlackBerry willing to offer $550 if consumers switch from their iPhone

Willing to give up your Apple iPhone in favor of the BlackBerry Passport? If so, BlackBerry is ready to hand over up to $550. Starting next month, BlackBerry will offer up to $400 in cash and a $150 prepaid gift card, depending on iPhone model and condition. The promotion will run from Dec. 1 until Feb. 13.

BlackBerry has struggled to reinvet itself - on multiple occasions - as ioS and Google Android smartphones quickly took over the market.BlackBerry CEO John Chen wants to be diligent in his efforts to turn the company around, and winning over previous customers is a valuable step in that direction.