Smartphone video calling is growing in popularity throughout the United States, and it appears 50 million adult smartphone owners in the US currently embrace video calling. The statistics top 60 million when researchers include people aged 17 and younger.
Not surprisingly, adoption rates are skewed towards younger demographics, as video calling in the 18 to 24 age group was as high as 53.5 percent in the US.
"Based on these survey findings, we believe one of the use cases that has seemed marginal for some time now warrants much greater attention - and that is video calling," said Atsuro Sato, Gartner senior research analyst. "Person-to-person video calling, especially using smartphones, has reached very high numbers in the U.S., particularly among the younger demographics. Although the U.S> results were ahead of Germany, we believe they show the direction that other markets will follow, with important implications for product managers and marketers of smartphones."