ESPN could begin to roll out online streaming video subscriptions for select programs and live sporting events, giving viewers the chance to watch its broadcasting without needing a cable or satellite TV subscription. The effort could begin as early as February, when ESPN will reportedly offer access to the Cricket World Cup, which is held every four years - and while not a major event in the United States, is one of the largest sporting events in the world.
Pricing information and other details about the streaming service remains unknown.
"We think about, are there sports events we could offer where the consumer would pay us directly - not the content on our current linear networks," said John Skipper, ESPN head, earlier this year. "This has to be new [content], and it would create third revenue stream for us. I do want to be clear: we are not looking to linear channels an the content that's on them now. We're going to acquire new content and new kinds of things to do direct-to-consumer."