Rental kiosk service Redbox will increase daily rental fees on December 2, and parent company Outerwall expects to see an "adverse impact" on rental volumes. Daily DVD rentals will increase from $1.50 up to $2 per night and Blu-ray movies will rise from $1.50 to $2 per night. A video game increase from $2 up to $3 per night will go into effect on Jan. 6, 2015.
"I would expect consumers that continue to use Redbox to adjust their usage patterns with reduced basket sizes and/or holding periods along with being more aggressive with promotional-offer usage," said Eric Wold, B. Riley & Co. analyst, in a research note.
I don't mind paying extra for movie rentals, but hope to see extra kiosks - and less issue with downed kiosks - if everyone is going to have to pay more. Redbox offers enough free rental codes, or rent one, get one free rentals - but this could reduce the number of rentals a person may get month-to-month.
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