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Redbox raising DVD, Blu-ray, video game rental prices by 25% soon

Redbox DVD prices will increase to $1.50 per night, Blu-ray rentals to $2 per night, and video games up to $3 per night

Michael Hatamoto | Nov 24, 2014 at 11:27 am CST (0 mins, 47 secs reading time)

Rental kiosk service Redbox will increase daily rental fees on December 2, and parent company Outerwall expects to see an "adverse impact" on rental volumes. Daily DVD rentals will increase from $1.50 up to $2 per night and Blu-ray movies will rise from $1.50 to $2 per night. A video game increase from $2 up to $3 per night will go into effect on Jan. 6, 2015.

Redbox raising DVD, Blu-ray, video game rental prices by 25% soon | TweakTown.com

"I would expect consumers that continue to use Redbox to adjust their usage patterns with reduced basket sizes and/or holding periods along with being more aggressive with promotional-offer usage," said Eric Wold, B. Riley & Co. analyst, in a research note.

I don't mind paying extra for movie rentals, but hope to see extra kiosks - and less issue with downed kiosks - if everyone is going to have to pay more. Redbox offers enough free rental codes, or rent one, get one free rentals - but this could reduce the number of rentals a person may get month-to-month.

NEWS SOURCES:variety.com, redbox.com
Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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