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Chromebooks leading ahead of the Apple iPad in education market

The Apple iPad has ground to make up against Google Chromebook devices, according to IDC

Michael Hatamoto | Nov 24, 2014 at 09:38 am CST (0 mins, 43 secs reading time)

The Apple iPad led the tech industry as the go-to choice for use in US schools and universities, but is now fighting to keep up with Google Chromebook-powered devices. The iPad may have all of the marketing hype, but cash-strapped school districts and universities are finding Chromebooks to be a great bargain.

Chromebooks leading ahead of the Apple iPad in education market | TweakTown.com

"We are seeing great demand of Chromebooks in education primarily because of its low price point," said Rajani Singh, IDC senior research analyst. "The education market is very, very price sensitive."

Tech companies want to compete in school districts, community colleges and universities, which they believe will give them lucrative long-term contracts. Companies are willing to sacrifice higher profit margins in their attempt to appeal to school administrators.

Also, students that are trained with a certain product are more likely to continue using the same OS and hardware as their education progresses.

NEWS SOURCES:sfgate.com, i.dell.com
Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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