The Apple iPad led the tech industry as the go-to choice for use in US schools and universities, but is now fighting to keep up with Google Chromebook-powered devices. The iPad may have all of the marketing hype, but cash-strapped school districts and universities are finding Chromebooks to be a great bargain.
"We are seeing great demand of Chromebooks in education primarily because of its low price point," said Rajani Singh, IDC senior research analyst. "The education market is very, very price sensitive."
Tech companies want to compete in school districts, community colleges and universities, which they believe will give them lucrative long-term contracts. Companies are willing to sacrifice higher profit margins in their attempt to appeal to school administrators.
Also, students that are trained with a certain product are more likely to continue using the same OS and hardware as their education progresses.