Technology and gaming content trusted in North America and globally since 1999
8,587 Reviews & Articles | 67,030 News Posts

Trying to convince hardcore gamers to adopt mobile gaming is difficult

Mobile gaming on smartphones and tablets has drawn in casual gamers, but has largely been unable to woo hardcore gamers

By Michael Hatamoto on Nov 19, 2014 at 06:18 pm CST - 0 mins, 51 secs reading time

Video game studios want to keep gamers engaged on PCs, consoles and mobile gaming, but trying to convince hardcore gamers to play on smartphones and tablets remains difficult. Hardcore gamers largely stick to their console or PC and shrug off mobile games, which are typically designed more towards casual gamers.

Trying to convince hardcore gamers to adopt mobile gaming is difficult | TweakTown.com

"There are a number of developers targeting hardcore PC gamers and trying to get them to pick up their phones," said Brian Blau, Gartner analyst. "Some of them are labeling them mid-core, to describe something sort of halfway between hardcore and casual."

Some game studios that have large followings in the console and PC space could try to convince customers to give mobile gaming a serious look - but they don't want to do so at the expense of their own traditional software titles. However, the Nintendo 3DS, NVIDIA Shield, Sony PlayStation Vita and other mobile gaming hardware have been able to find success - but with heavy smartphone and tablet saturation, studios want to tap into the booming mobile market.

Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

Related Tags