Video game studios want to keep gamers engaged on PCs, consoles and mobile gaming, but trying to convince hardcore gamers to play on smartphones and tablets remains difficult. Hardcore gamers largely stick to their console or PC and shrug off mobile games, which are typically designed more towards casual gamers.
"There are a number of developers targeting hardcore PC gamers and trying to get them to pick up their phones," said Brian Blau, Gartner analyst. "Some of them are labeling them mid-core, to describe something sort of halfway between hardcore and casual."
Some game studios that have large followings in the console and PC space could try to convince customers to give mobile gaming a serious look - but they don't want to do so at the expense of their own traditional software titles. However, the Nintendo 3DS, NVIDIA Shield, Sony PlayStation Vita and other mobile gaming hardware have been able to find success - but with heavy smartphone and tablet saturation, studios want to tap into the booming mobile market.