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50% of consumers thinking of a smart wristband will buy a smartwatch

Half of consumers in the market for a smart wristband next year will instead choose a smartwatch

Michael Hatamoto | Nov 18, 2014 at 07:30 pm CST (0 mins, 56 secs reading time)

The wearable electronic devices market will reach 68.1 million units in 2015, a slight drop from 70.1 million units in 2014, the Gartner research group said. The industry will take a hit as consumers consider a wider adoption of smartwatches, especially devices that can be easily paired with their Google Android or Apple iPhone smartphones.

50% of consumers thinking of a smart wristband will buy a smartwatch | TweakTown.com

The five most prominent fitness wearables currently on the market: wristbands, sports watches, heart rate monitors, smart garments, and other fitness monitors. While sport watches and heart rate monitors are common place, newer generation of devices are disrupting the market - but not fast enough to prevent the onslaught of smartwatches that will be released in 2015.

"Smartwatches having retail prices of $149 or more will typically have the capability to track activity and have accelerometers and gyroscopes similar to their smart wristband cousins," said Angela McIntyre, Gartner research director. "The smartwatches differ from smart wristbands in that smartwatches need to display the time and have a user interface oriented around communication. However, some smart wristbands have the ability to display and send text messages. The overlap in functionality between smart wristbands and smartwatches is expected to continue."

Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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