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Sales of Toyota Mirai begin next month, US debut mid-2015

The Toyota Mirai goes on sale next month, and will launch in the United States in mid-2015
By: Michael Hatamoto | Technology in Vehicles News | Posted: Nov 18, 2014 12:21 pm

Toyota will jump into the emissions-free, hydrogen-powered vehicle market with the launch of Mirai next month in Japan. The vehicle will debut in the United States and Europe and while the $57,600 price tag will scare many potential buyers away, there will only be several hundred released in Japan, as Toyota tests the waters.

 

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The Japanese automaker hopes Mirai is the first successful step to help bring fuel cells to the mainstream - and prices will drop as technological breakthroughs occur - as interest in next-generation vehicles continues to increase.

 

"In time, the fuel cell vehicle will become mainstream. We wanted to take the first step," said Mitsuhisa Kato, Toyota executive vice president, in a recent statement. "We want to beat the leading edge."

 

"We believe that behind the wheel of the Mirai, we can go places we have never been, to a world that is better, in a car that is better," according to Toyota. "For us, this isn't just another car. This is an opportunity, an opportunity to really make a difference. And making a difference is what Toyota is all about."

NEWS SOURCES:Abcnews.go.com, Caradvice.com.au

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