Intel previously unveiled the My Intelligent Communication Accessory (MICA) wearable, an expensive and stylish wearable bracelet geared towards women. MICA wearers won't need to carry a smartphone and will be able to connect to Facebook, Google, Yelp, and other online services through an AT&T data plan, and indicates Intel wants to find new ways to connect with consumers.
"We really approached this first and foremost about why would a woman want to wear this everyday, and how can it be incorporated into her wardrobe," said Humberto Leon, Intel creative director. Intel purchased wearables firm Basis earlier in 2014, as a number of hardware companies jump into the wearable market.
Intel CEO Brian Krzanich had to claw its way into the smartphone and tablet markets, after losing out to ARM and other rivals, but wants to ensure it is an early adopter in the wearables market.
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