BlackBerry CEO John Chen doesn't want to rush into Chinese market

China is a lucrative market for technology companies, but BlackBerry doesn't want to rush and encounter nothing but problems.

Published Fri, Nov 14 2014 1:30 PM CST   |   Updated Tue, Nov 3 2020 12:13 PM CST

BlackBerry CEO John Chen believes the Asian market is important in his effort to give the struggling smartphone maker new life, but doesn't want to rush any faster than needed. Of note, the Chinese market is appealing to companies, and one that is "too big a market to ignore," but BlackBerry wants to take its time trying to head into China.

BlackBerry CEO John Chen doesn't want to rush into Chinese market | TweakTown.com

"It takes too long to ramp up to a size that is even reasonable (in China)," Chen recently said. "Even if I have that time and money I'll probably have better returns going into a different set of markets that we are already in, like India, South Asia, and Southeast Asia."

The Chinese market is appealing for smartphone manufacturers, with Samsung and Apple both growing their market share in the country. BlackBerry should focus more on redeveloping itself in North America, as trying to compete with Samsung and Apple - among Chinese companies Lenovo and Xiaomi - could prove even more disastrous.

NEWS SOURCES:reuters.com, thestar.com

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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