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NPD says tablet market struggling into Christmas shopping season

The tablet market is struggling, and manufacturers hope to have a good Christmas, wooing consumers to buy, buy, buy
By Michael Hatamoto from Nov 14, 2014 @ 6:30 CST

Tablet sales were marginal heading into the 2014 Christmas holiday shopping season, with some success generated by back-to-school promotions, but the market is fighting a slowdown, according to the NPD Group. Google Android tablet sales have decreased 16 percent, while Apple iOS sales also dropped 16 percent. Microsoft Windows tablet sales slid 23 percent in units sold.




"The extraordinarily tough comparisons that will come up during the holiday season, after last year's groundbreaking pricing for both iPads and small-size Android tablets, will keep the tablet market in a precarious position through the holidays," said Stephen Baker, NPD Group VP of industry analysis, in a press statement. "While tablets still generate enormous traffic and unit volumes, the days of easy growth and native demand are now gone."


For consumers looking to purchase new electronics, there will be a wide variety of different desktop PCs, notebooks, tablets, and smartphones available with appealing pricing.


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