BlackBerry has announced a new corporate partnership with Samsung, providing mobile security software on Samsung smartphones and tablets. During a presentation in San Francisco, BlackBerry CEO John Chen, who has been at the company for one year, the company again reaffirmed its efforts to create enterprise-focused partnerships.
"This isn't a concession of defeat as much as it's a concession to reality - most people aren't going to choose BlackBerry devices and so BlackBerry needs to find a way to make its management solutions relevant beyond its own devices," said Jan Dawson, Jackdaw Research principal, when discussing the news. "BlackBerry's handset business is a tiny fraction of what it once was, and that's not going to change whatever happens."
BlackBerry still has a strong portfolio of enterprise-based software and technology - and instead of trying to cram them onto its own devices - looks for business partnerships with rivals. Years ago it would have been an impossible scenario, but as BlackBerry's smartphone market share drops, it only makes sense that the company wants to ensure it can find new ways to stay relevant.