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BlackBerry CEO John Chen to focus on fewer phones, more profitability

BlackBerry CEO John Chen's company will release a smaller number of devices, and try to continue fight for profitability

Michael Hatamoto | Nov 10, 2014 at 12:23 pm CST (0 mins, 49 secs reading time)

BlackBerry CEO John Chen is currently leading a multiple-phase, two-year turnaround plan designed to help return the company to profitability. BlackBerry doesn't want to release multiple new products and will focus on a smaller number of devices, while trying to convince consumers and business workers to abandon their Apple iPhone or Google Android devices.

BlackBerry CEO John Chen to focus on fewer phones, more profitability | TweakTown.com

"Once we turn this company to profitability again, I will do everything I can to never lose money ever again," Chen recently told Reuters. "That is definitely something I am very focused on doing. We will survive as a company and now I am rather confident. We're managing the supply chain, we are managing inventories, we are managing cash, and we have expenses now at a number that is very manageable. BlackBerry has survived; now we have to start looking at growth."

Despite BlackBerry once dominating the smartphone market - prior to the success of the iPhone and Android - the company still has a reliable, secure software platform.

Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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