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BlackBerry CEO John Chen to focus on fewer phones, more profitability

BlackBerry CEO John Chen's company will release a smaller number of devices, and try to continue fight for profitability
By Michael Hatamoto from Nov 10, 2014 @ 12:23 CST

BlackBerry CEO John Chen is currently leading a multiple-phase, two-year turnaround plan designed to help return the company to profitability. BlackBerry doesn't want to release multiple new products and will focus on a smaller number of devices, while trying to convince consumers and business workers to abandon their Apple iPhone or Google Android devices.




"Once we turn this company to profitability again, I will do everything I can to never lose money ever again," Chen recently told Reuters. "That is definitely something I am very focused on doing. We will survive as a company and now I am rather confident. We're managing the supply chain, we are managing inventories, we are managing cash, and we have expenses now at a number that is very manageable. BlackBerry has survived; now we have to start looking at growth."


Despite BlackBerry once dominating the smartphone market - prior to the success of the iPhone and Android - the company still has a reliable, secure software platform.


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