The rise of eSports might be overlooked in the United States, but is growing rapidly worldwide - and online gambling websites are jumping into the fun. Pinnacle, E-Sport Bets, Datbet, and several others have seen eSports gambling interest increase, with a specific interest in League of Legends and Dota 2 matches.
Here is what Phil Hudson, from the online betting website Pinnacle Sports, recently mentioned to NBC News: "E-sports is definitely our fastest area of growth. It's quite big in Asia and Eastern Europe, but e-sports is really a phenomenon across the world."
eSports has risen to become Pinnacle's eight most popular sport to gamble on, with more than 350,000 bets so far in 2014 - and while that doesn't come close to soccer or American football, the company has seen placed bets double each year since 2011. There are now eight employees dedicated to determining the lines and wagers of eSports.