Southwest Airlines will introduce Apple's Beats Music for free on all aircraft that have Internet connectivity, in an effort to give travelers something to do while traveling. Using the free in-flight Wi-Fi network, travelers can listen to the Beats Music catalog using their smartphones, tablets, or laptops - with a Beats Music button displayed after passengers connect to the Wi-Fi network.
"Southwest connects our customers to what is important in their lives, and in this case, it's music," said Kevin Krone, Southwest Airlines Chief Marketing Officer, in a press release. "We continue to enhance our onboard offerings to remain current as our customers' needs evolve, and with the addition of Beats Music on our entertainment portal, we're doing just that."
This is a unique marketing ploy by both companies, especially from Apple, which hopes passengers will turn into future subscribers.