Starwood Hotels has announced its Starwood Preferred Guest (SPG) members will be able to use their smartphone as their room key, using the custom mobile, keyless entry system. The new mobile hotel key offering will be introduced at Aloft, Element and W Hotels across the world, but starts in Beijing, Hong Kong, New York, Los Angeles and Doha.
The service officially goes live on Wednesday, November 5 - and should be implemented at 30,000 doors in 150 hotels by early 2015.
"Not only does SPG Keyless alleviate a perennial pain point for travelers, but it also transforms the first interaction with our guests from one that is transactional to something more personal," said Frits van Paasschen, President and CEO of Starwood Hotels. "This is just the beginning, because through mobile we have the opportunity to marry high tech and high touch to transform the hotel experience in many exciting ways."