Retailer Walmart wants to win over consumers looking to open up their wallets this holiday shopping season, and is now considering matching online prices for in-store purchases. Walmart has started a trial run to match online prices in the following markets: Atlanta, Charlotte, Dallas, Phoenix and northwest Arkansas.
Walmart, the world's largest retailer, has matched rival in-store prices in the past - but with consumer spending to be the best it has been in the past few years - wants to better compete against Amazon and other e-tailers. Although this effort could end up hurting revenue, with many consumers shopping in its stores purchasing multiple items, Walmart hopes to provide consumers with incentives so they head to the store and spend even more.
Consumers that have been hesitant to spend large amounts of money during the holiday shopping season should find great deals - both online and in-store - as the economy continues to recover from years of consistent struggles.