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Apple CEO Tim Cook defends Apple Pay against stores shunning service

Apple CEO Tim Cook takes aim at retailers shunning Apple Pay in favor of seeing rival mobile payment service developed

Michael Hatamoto | Oct 29, 2014 at 09:31 am CDT (0 mins, 39 secs reading time)

Apple CEO Tim Cook believes his Apple Pay service will develop into a long-term mobile payment hit, despite WalMart, Best Buy, CVS, Rite Aid, and more than 50 other retailers developing their own service. Even with one million registered credit cards in the first three days, it remains uncertain if mobile users are willing to purchase an iPhone just for Apple Pay.

Apple CEO Tim Cook defends Apple Pay against stores shunning service | TweakTown.com

"It's a skirmish," Cook recently said when asked about retailers choosing not to embrace Apple Pay. "Merchants have different objectives sometimes. But in the long arc of time, you only are relevant as a retailer or merchant if your customers love you."

Launching Apple Pay, even if a contingent of retailers don't want to use the service, the Silicon Valley company hopes to entice more users towards the iPhone.

Last updated: Sep 1, 2017 at 05:42 am CDT

Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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