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Apple and Nike teaming up for a 'stylish' wearable product

Apple is working with Nike to develop a new wearable device

Michael Hatamoto | Oct 24, 2014 at 05:30 pm CDT (0 mins, 46 secs reading time)

Apple and Nike are reportedly developing a new 'stylish' wearable product that will be able to integrate with electronics but still be fashionable. Additional details about the new device weren't disclosed just yet.

Apple and Nike teaming up for a 'stylish' wearable product | TweakTown.com

"I think it's going to be a big part of the future, absolutely," said Mark Parker, Nike CEO, in a recent interview with Bloomberg TV. "I think the form it takes is critical. You can go from the very geeky kind of wearables today - we've all seen some of those - to what I think you'll see in the future, things that are more stealth, more integrated, more stylish and more functional, yes,"

If true, this makes sense for both companies - along with Nike and Apple supporting large customer groups - Nike will be able to further benefit by teaming up with the technology giant again, ensuring it doesn't need to directly worry about hardware and software development.

Last updated: Apr 7, 2020 at 11:48 am CDT

Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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