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Microsoft officially drops Nokia branding on smartphones

Microsoft dropping the Nokia brand name, and future smartphones will be referred to as "Microsoft Lumia," the company has confirmed

Michael Hatamoto | Oct 22, 2014 at 04:30 pm CDT (0 mins, 39 secs reading time)

Less than one year after purchasing Nokia's mobile business, Microsoft has decided to drop Nokia branding from upcoming smartphones. Nokia France confirmed it will switch to "Microsoft Lumia," and the rebranding change will continue in other countries, Microsoft has confirmed. Microsoft paid $7.2 billion for Nokia in April, and wants to move forward with its own advertising and marketing efforts without references to Nokia.

Microsoft officially drops Nokia branding on smartphones | TweakTown.com

As recent as the Nokia Lumia 730 and 830 product announcements made in September, the Finnish brand name was highlighted - but as Microsoft continues an effort to make branding easier - it only makes sense that future products will be referred to as Microsoft Nokia.

Microsoft is desperate for success in the mobile markets, and "Windows Phone" devices are now simply being referred to as "Windows."

Last updated: Oct 26, 2014 at 12:00 am CDT

Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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