If you've been on the hunt for a OnePlus One smartphone, then be sure to mark Monday, October 27 on your calendar. The new pre-order system will be based on a first-come, first-serve sale of the company's current inventory, so it's possible many customers will have to wait until later to get their hands-on a OnePlus One.
OnePlus previously provided invites in batches of 20,000 and 30,000, ensuring its servers will be ready for an anticipated wave of pre-orders. During the one-hour time window starting at 11:00 EST on October 27, consumers can pre-order the 16GB $299.99, or 64GB $349 device - in an effort to continue driving demand for the smartphone.
"... We believe that we're forcing positive change within our industry by increasing consumer choice and building better quality products. This is why we have to be conservative and only produce the amount of devices we're 100% sure will be sold," the OnePlus blog noted.