HBO recently announced it plans to launch a standalone online streaming service in early 2015, but pricing details were not disclosed. CBS announced its online streaming offering will cost just $5.99 per month, but the HBO channel could end up costing upwards of $18 per month, according to analysts from Barclays.
Content providers creating their own online channels are turning the screws on cable and satellite TV service providers, and partners could pressure HBO to not cannibalize their subscriber base. HBO will have to try to appeal to consumers while not undercutting their partners - and if Barclays is accurate with an $18 per month service - it seems unlikely that most consumers will go for it.
There could be potential battle lines drawn between premium channels and their broadcast partners, but industry analysts believe they will have to wait and see how HBO GO proceeds in the future.