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Google still learning about mobile ads, as clicks increase, not money

Google mobile advertising generating more clicks, but not generating same amount as desktop ads

Michael Hatamoto | Oct 16, 2014 at 05:30 pm CDT (0 mins, 36 secs reading time)

Google is still trying to sort itself out in the mobile advertising market, with cost per click advertising rates dropping 2 percent year-over-year, according to Google's financial results. Despite an increase in mobile advertising clicks, the average cost-per-click has declined, and it appears the Silicon Valley company is unsure what to do moving forward.

Google still learning about mobile ads, as clicks increase, not money | TweakTown.com

As more users head to smartphones and tablets, Google wants to try to win over advertisers about the future of mobile advertising - but marketers aren't willing to spend the same amount for both desktop ads and mobile ads - and this problem won't suddenly go away.

Google currently holds 83 percent mobile search market share, according to StatCounter, but must continue to develop new strategies.

Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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