Google is still trying to sort itself out in the mobile advertising market, with cost per click advertising rates dropping 2 percent year-over-year, according to Google's financial results. Despite an increase in mobile advertising clicks, the average cost-per-click has declined, and it appears the Silicon Valley company is unsure what to do moving forward.
As more users head to smartphones and tablets, Google wants to try to win over advertisers about the future of mobile advertising - but marketers aren't willing to spend the same amount for both desktop ads and mobile ads - and this problem won't suddenly go away.
Google currently holds 83 percent mobile search market share, according to StatCounter, but must continue to develop new strategies.
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