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Google still learning about mobile ads, as clicks increase, not money

Google mobile advertising generating more clicks, but not generating same amount as desktop ads
By: Michael Hatamoto | Business, Financial & Legal News | Posted: Oct 16, 2014 10:30 pm

Google is still trying to sort itself out in the mobile advertising market, with cost per click advertising rates dropping 2 percent year-over-year, according to Google's financial results. Despite an increase in mobile advertising clicks, the average cost-per-click has declined, and it appears the Silicon Valley company is unsure what to do moving forward.

 

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As more users head to smartphones and tablets, Google wants to try to win over advertisers about the future of mobile advertising - but marketers aren't willing to spend the same amount for both desktop ads and mobile ads - and this problem won't suddenly go away.

 

Google currently holds 83 percent mobile search market share, according to StatCounter, but must continue to develop new strategies.

NEWS SOURCES:Money.cnn.com, 2.bp.blogspot.com

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